As a designer and business coach, it is my pleasure to inspire others with the art of style. The Crown Royal Boss is a trendsetter, and never has been a follower of the Jones’, however as a publisher and a writer of grooming and style concepts, I do read the markets for the reader's sake. In order to keep them in the know on what's out there, but at the same time giving the best advice on how to develop a one of a kind style of their own. I keep it real. The art of style is to discover your right dress type that reflects your personality, it starts with the inner-self and from there it projects the outer-appearance . By defining and designing your own look it becomes your original style.